Marketing Articles

Does Google approve of AdSense links looking like navigation links

I have always believed that one of the rules when using AdSense is that the links should always obviously be AdSense links.

That is why this article at the official A look inside Google AdSense blog surprised me.

In the article they tell how an AdSense user doubled their AdSense revenue by moving their AdSense to a “convenient unobtrusive location”
They display a Before and After screenshot of the positioning and write this paragraph,

“Recently, Julie experimented with optimizing her link unit ad placement. She removed the existing 120×90 link unit from the uppermost right corner of her pages, and instead placed a 468×15 link unit at the top of her articles. In doing so, Julie found a convenient, unobtrusive location and saw her readers naturally gravitating towards the link unit. Her efforts led to an immediate doubling of her revenue — an increase that has been sustained since the move.”

Now to me, it looks like the AdSense links have been placed to misslead visitors in to assuming they are part of the internal navigation system of the site.
Does this article now confirm that Google approves of this technique?

Microsoft pubCenter UK

I’ve been following the Microsoft pubCenter Beta Program since about July of 2009 hoping it would become available to UK webmasters and website owners but still no joy.

If anyone knows anymore about when Microsoft pubCenter will be available in the UK I would appreciate knowing more.

Please comment below if you have any more info.

Small Business Videos Directory

The UK Small Business Directory are now offering small business owners the option of adding business videos to their business directory listings.

Further information can be found in the Small Business Videos Directory section.

There will be various options available, including , adding existing videos to existing listing, adding existing videos to new listings and even a Videos for Websites service where a video can be produced  to suit the budget of the business owner.

The service is specifically aimed at small business owners, and are priced accordingly, no inflated prices to create award winning video footage, just basic, cost effective videos that business owners will be proud to display and that will soon pay for themselves via increased turnover.

Online Advertising Increasing – Take Advantage Now

The spending on online advertising has overtaken the spending on Television advertising for the first time and now accounts for approx 25% of all advertising.

Despite an overall drop in advertising spend, outlay for online advertising grew at nearly 5% between January and July according to a study by the Internet Advertising Bureau and PricewaterhouseCoopers.

Technology firms appear to have grasped the importance of online advertising more than any other sector and now accounts for nearly 20% of the market.

Not to be left behind though small busainesses are also looking online for cheap advertising as long as it returns a good ROI.

A spokesman for the online business directory www.uksmallbusinessdirectory.co.uk who specialise in providing cheap, but effective online advertising says,

“Small business owners are beginning to realise that it isn’t wise to spend all their advertising budget in one place and to spread the costs over multiple more cost effective options. Without having to overspend or tie themselves in to long contracts it means the small business owner can experiment more and find the type of advertising that specifically suits their business and gives a good return of investment”

With online advertising continuing to increase the small business owner needs to educate himself about the different forms available, not be taken in by cold callers who promise the earth but to look around at the online advertising options available.

They wouldn’t go far wrong by starting their research here www.uksmallbusinessdirectory.co.uk/submitbus.asp

Why Aren’t You Writing Ezine Articles?

Why Aren’t You Writing Ezine Articles?
By Michael Southon

I’m amazed!

Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.

And yet one of the most powerful ways of driving traffic to your website is completely free and anyone can do it.

A few savvy webmasters have been using this technique for years to drive high-volume traffic to their websites. And they’ve made a fortune!

I’m talking about Ezine Articles.

There’s a huge demand for Ezine Articles right now but only a handful of people are using this technique. That’s why you keep seeing the same articles being published in dozens of different Ezines.

Why are Ezine Articles such a powerful promotion technique?

When you get your Article published in an Ezine,you’re basically getting an enormous Ezine Ad for free. But your Article is much more powerful than an Ezine Ad.

Why?

A normal Ad is there simply because someone paid to have it placed there. But your Article is there because the Publisher thinks you have valuable information that will benefit his or her readers. In other words, you are an expert.

Who would you be more likely to buy from? Someone who paid to have an Ad inserted, or someone who is an expert and has just written an Article full ofvaluable information?

I first discovered the power of Ezine Articles in May of this year when I wrote an Article titled ’10 Tips For Successful Ezine Advertising’. Two weeks later it was published in ‘WebProNews’ (WebProNews, May 15, 2000), which has a circulation of 500,000. I could hardly believe it – my Article being read by half a million people!

Less than 2 weeks later another of my articles (‘How To Get The Most Out of Your Ezines’) was published in the same Newsletter (WebProNews, May 26, 2000).

By the end of that month, traffic to my website had more than tripled. Suddenly, I was earning a very respectable income from my affiliate programs.

To fully understand the power of Ezine Articles, let’s put a monetary value on them. At a rough guess, Iwould say that a well-written Ezine Article has at least twice the pulling-power of a Top Sponsor Ad.

A Top Sponsor Ad in ‘WebProNews’ costs $4,000 – so with those two articles of mine, I got $16,000 worth of free Ezine Advertising!

Let’s compare Ezine Articles with two other, highly-rated promotion techniques: Search Engine Listings and Ezine Publishing.

A Search Engine listing is essentially a ‘passive’ approach to marketing. You still have to wait for people to search on your keywords. Ezine Articles are much more ‘pro-active’; your articles land right in the middle of dozens or hundreds of different Ezines. With Ezine Articles you’re not waiting for people to find you – you’re going out there and finding them.

Let’s say you publish an Ezine that has 2 or 3thousand readers. Each week, your website URL and your name are going to 2,000 to 3,000 people. Even if your subscriber-base is growing by 5% per month, basically you’re reaching the same audience each issue. Butimagine you write an Article that gets published in 30 Ezines that each have a readership of 2000 people. You’ve now reached 60,000 people!

The possibilities with Ezine Articles are enormous.

Many people feel unable to write. You may be one of them. But the fact is, anyone can write an Ezine Article. You must have seen those ‘Tips’ Articles that look like a shopping list of things to do? They’re very popular amongst Ezine Publishers. Every week I see half-a-dozen of them. So the fact is, if you canwrite a shopping list, you can write an Ezine Article!

At this point you may be saying to yourself: “But I’m not an expert – who would be interested in my Articles?”.

The answer is: “Lots of people!”.

If you’ve been running an online business for 6 months, or even just for 3 or 4 months, you now know many things that you didn’t when you first started. Imagine if you could have had the knowledge you nowhave when you first began!

So for someone who has just ventured onto the Web, your experience and knowledge could be extremely useful. And remember – the Internet is growing so fast, there are masses of people who know much less than you do.

More than 5 million Americans joined the online world in the first three months of 2000, which averages toroughly 55,000 new users each day, 2,289 new users each hour, or 38 new users each minute!

So if you learn this technique, there’s a huge marketwaiting for you.

(c) 2000, by Michael Southon

————————————————————
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
————————————————————

Article Source: http://EzineArticles.com/?expert=Michael_Southon
http://EzineArticles.com/?Why-Arent-You-Writing-Ezine-Articles?&id=24291

What is Business to Business Marketing?

What is Business to Business Marketing?
By Allen D Thomason

It has been common to hear the media and a lot of people in the corporate world talk about business to business marketing. If you listen to the American corporate World, it will not pass you to hear a lot of companies strategizing on how they will win not only the consumers but also the other businesses. It will be prudent that as you think of how you can win an individual consumer, you should also focus on targeting the big giants in the business world as you draw strategic plans towards the success of your business.

Business to business marketing is the marketing of goods and services to other businesses.

A lot of companies are providing their services to the other companies in their lines of production. Companies will therefore need each other in business. Banking institutions will keep money for the manufacturers or the same banks will also need printed papers or other services from the said manufacturers. That is just one example of business to business service. A good bank will try to strategize on how to win other businesses to open current or savings accounts with them. That is plainly a good example of business to business marketing.

Other good example of business to business marketing is where companies approaching others to buy raw materials for their processing functions. There are so many companies that are in the business of looking for companies to supply raw materials to them .The companies buying the raw materials may also need to do business to business marketing to win the other. There will be thus a kind of mutual relationship between the two companies.

If you are creating a business that at one point you will be required to do business to business marketing, it may mean that you will be supposed to demonstrate to the company that you will be marketing to why your products and services are better than those offered by the others that are offering to them.

Before you do business to business marketing, you should be well aware that the standards of the products and services that you are offering are supposed to be of higher standards than when you are selling to a consumer.
As opposed to business to consumer marketing, under the business to business marketing, you will be focusing on a more targeted market. You will not ignore the consumer in the picture because if the businesses you are targeting is not doing well in as far as the product that it is selling to the consumer is concerned, it will not buy the products that you will be selling much.

For business to business marketing, you must be able to focus on the following to have the best of the market:

Quality of the goods
You will have to provide goods and services that are of the highest quality to be able to win the attention of the other businesses.

Customer support
You must know how to win and maintain a customer, in this case being the fellow business, with excellent customer support.

Whether small or large, if your wish to succeed in business to business marketing, you need to gather the best resource for information. This can be attained by clicking here and grabbing this free report.

Article Source: http://EzineArticles.com/?expert=Allen_D_Thomason
http://EzineArticles.com/?What-is-Business-to-Business-Marketing?&id=2903516