Podline SEO Services

I have a page set up for Business Mobiles which displays some of the latest business contracts from all the major UK network providers.

On the page I have jump links going to the different sections, like this vodafone business contracts.

I just noticed for the first time tonight that google is showing these jumplinks within the page description in the serps, and not only is it showing them, it is jump linking straight to the rellevant section.

There is a screen shot showing it below,

or alternatively, try a search on google.co.uk (pages from the UK) for Vodafone Business Contracts.

Is this a new thing google showing jumplinks in the serps or have they been showing jump links in the description for a long time?

New test set up here SEO Experiments with a link to a section about Jump Links

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